https://www.saidbenali.com/blog/wp-content/themes/business-gravity
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Branding is the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product.

Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. A professional graphic artist will use precise colors, typeface, imagery, and mood for everything he or she touches. This way, customers have the same experience visiting a company’s website as they do reading its brochure. Think of it as a kind of alliteration—it helps the business become recognizable and memorable. Plus, consistency symbolizes professionalism, and professionalism symbolizes trustworthiness. It’s win, win…win.

Why is Branding Important?

In today’s fast-paced world, it is more important than ever to promote recognition of a product or service. If you’re remembered as a quality provider, then you will be encouraging repeat business. Branding is a great way to promote this recognition because people are busy and tend to adhere to familiarity. If consumers recognize a brand that they have previously used and they remember being satisfied with it, then they are more likely to choose that product or service again. This is especially true in the tremendous hodgepodge of advertising going on today.

Branding makes a company memorable.”

Brand identity is a vital part of a business, and it should be incorporated into many key aspects and areas.

· Company name, logo, or slogan
· Company letterhead
· Company forms
· Marketing materials and advertising
· Signage
· Web sites
· Uniforms
· Promotional items such as pens and pencils, key
chains, ball caps, t-shirt…

So If your are starting a new company one of the most important things you can do is make sure to get the correct branding.

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Post Author: S. Ben Ali

Web & Graphic Designer FREELANCE

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  • Avatar 30 March 2019 at 21 h 44 minGreat! keep it up!
  • Avatar 14 June 2020 at 16 h 50 minIt was very nice to work with u! I will gladly get back to you with more projects!

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