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Suppose that you have a great website project for your business and you saw that stunning TV commercial of a free online site builder . Do yourself a favor and contact a professional web designer! Below are the reasons why.

FLASH

Most site builder websites are created with Flash. The problem with this is that Flash is not search engine friendly.
FE: Google is not a fan of Wix because of that Flash it uses. Your website will not rank well, which makes it harder for people to find.

REDUCED CREDIBILITY

If you are considering using a site builder, you should also consider the people who are going to be visiting your website, because they will notice the unprofessional design instantly. 2 on 5 sites will use the same template or the same arrangement as yours, 3 on 5 will use the same use in common pictures or backgrounds.

NOT SO FREE

Nothing’s ever really free, is it? You will start out on a free trial, and then they will charge you more then what you will pay with a designer. I know a company that was paying $1250 a year to stay register after the trial.

Also the most beautiful and attractive templates will be stated as “premium” so you and many others will have to buy it

LIMITED FEATURES

The biggest disadvantage of web builders is limited functionality. If you need an information based website (think brochure in website form). As your business grows you will likely need more out of your website. At some point you will need extra functionality that a website builder just can’t deliver.

ADS

You will get a big “THIS SITE WAS CREATED WITH SUCH-N SUCH.com CREATE YOUR OWN FOR FREE!” banner at the bottom of your site if you don’t purchase a premium acount. And good luck to find how to remove it without any coding knowledge

Worst you will be promoting their services instead of yours (yoursite.freesite.com) if you choose a 0$ plan. Webdesigners. put their names at the bottom of sites because that’s what artists do. But we don’t put a big “HIRE US TO DO YOUR SITE TOO!” down there.

NO CARE

The final reason why you should not use a website builder is that they simply do not care about your business or value it’s success. Site builders are quick and easy to use but they do not create functional or visually appealing websites. They do not find solutions that will help you grow your business online.

Don’t fall for their promising rhetoric because it is more than likely that you’ll end up limited with their product. The best thing you can do is bite the bullet and hire a real web designer to make your business shine online.

In short:

Webdesigners : ASK WHAT YOU WANT AND NEED

Website builders : CHOOSE WHAT IS AVAILABLE

I hope this article has helped you make a more informed decision. Share your experiences in the comments!

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Post Author: S. Ben Ali

Web & Graphic Designer FREELANCE

One Reply to “Oh NO! THEY SAID IT WAS FREE ! ( what Website builders don’t tell in their TV commercials)”

  1. Hello 2020! for you who is reading this article today i just want to point out that a lot has changed regarding the details above.
    I will certainly do another actricle soon to talk about the improvements.
    :sweat_smile:
    cheers!

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  • Avatar 30 March 2019 at 21 h 44 minGreat! keep it up!
  • Avatar 14 June 2020 at 16 h 50 minIt was very nice to work with u! I will gladly get back to you with more projects!

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