On my last web project the client asks me ” why the web site doesn’t look the same on my phone as on my computer?”
It was very sad to know that many people are not conscious of the importance to provide to users a mobile-friendly website experience.
What Does “Mobile-Friendly” Mean?
With more and more people gaining access to smartphones, the mobile web is rapidly expanding. However, websites that are designed to be seen on desktop or laptop browsers will not look their best on a small smartphone screen. Even if the design looks good, navigation may be difficult, with a great deal of pinching, zooming and scrolling involved.
To put it simply, a mobile-friendly website is one that is optimized for use on the mobile web. Google’s definition of mobile-friendliness is based on four different criteria:
Avoids software that is not common on mobile devices, like Flash Uses text that is readable without zooming Sizes content to the screen so users don’t have to scroll horizontally or zoom
Places links far enough apart so that the correct one can be easily tapped
Performing a mobile website assessment can allow to prioritize improvements, getting site to a place where it’s quick-to-load and easy to navigate.
CLIENT : Ho that’s what you called Responsive in your quotation?
ME : Yep! Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.
And because the amount of time people spend on their phones to use the internet is set to skyrocket this year, Responsive web design allows one website to provide a great user-experience across many devices and screen sizes and it also makes managing your SEO strategy easier.
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Still don’t believe me? Share your experiences in the comments!
